We are 100%. Not because we like the name but because it’s who we are and how we define ourselves. 100% is our dedication, obligation and responsibility to always bring you pure and natural products that are beneficial to your health.

Certified aromatherapist, ambitious entrepreneur, and mommy of two, Sumbul Yusuf, established 100% to incite wellness and inspire everyone to transform their lives through essential oils.

It is a combination of scientific advances and technical, botanical and health expertise that allows us to bring you formulations and products that really work.

At 100%, we believe that synthetic ingredients won’t get you anywhere. That is why our products are completely natural and contain no paragons, petrochemicals, artificial fragrances, silicones, mineral oils, sulphates or synthetic dyes.

As an evolving brand in the industry, we promise to constantly innovate to bring you products that are beneficial to you and your family, in every way.

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